Is MySpace making aspiring music professionals MISS opportunities?

(c) 2008 Hits A Million, LLC

Many aspiring music professionals, when an industry professional asks them about their music, will quickly say go to my MySpace page. I've consistently read and heard this reply. Even at music conferences where music professionals expect to get a CD, an aspiring music professional will say, "I don't have any music on me, just go to my MySpace page." In fact, many aspiring music professional will come to a music conference with no business cards either and will again say "everything's on my MySpace page."

That is a BIG mistake!

1. You assume that the music professional has time to go to your MySpace page.
2. You assume that the music professional will remember to go to your MySpace page.
3. You assume that the music professional will only listen to your music when they get to MySpace.
4. You assume that the music professional won't get distracted by other friend requests, other "come check out my music" requests, emails, blogs, status inquiries, etc.
5. You also make the mistake of having that music industry professional go through an extra step that he or she wouldn't need to go to if you were just prepared when he or she asked to hear your music.
6. You assume MySpace is up and working and that their play counts are accurate.
7. You assume the industry professional isn't having, or won't have computer problems.

Assumptions are not the foundation for success.

MySpace is a tool, a resource, just like Hits A Million. Don't miss opportunities because you are not prepared to give the industry professional exactly what they ask for when they ask for it.

Plus, you must understand your audience and the scenario. Music industry professionals are given, emailed, mailed, and listen to literally hundreds of Mp3s a week! If you have that person's ear right there at that time, why make them wait until later? Why not have an Ipod, your Iphone, an MP3 player or something to play your music on right then? I've heard it said that success = preparation meeting opportunity. Thus, if you are not ready when the opportunity presents itself, you have possibly missed out on that chance for success.

Granted you SHOULD have a MySpace page. It's become an industry standard. Some industry professionals won't even look at you seriously if you don't have a MySpace page. But when someone asks to hear your music, you should have an MP3, a CD, a jump drive, and any other form in which music can be distributed and then let the industry professional say, no, I'd rather go to your MySpace page. By being fully prepared, you can at least ensure that you haven't missed an opportunity to finally be heard by a music professional because the only place you have your music is your MySpace page.


Thedy B, CEO
Hits A Million, LLC
hitsamillion.ning.com