In one of my prior blogs entitled, "Is MySpace making aspiring artist miss opportunities?" I advised aspiring music professionals to always be ready to meet a music industry professional in person and to give them exactly what they ask for when they ask for it. Then one of the commenters to that blog, Jason, went a stepped further and said aspiring artists should also be prepared to meet their fans. That comment sparked this blog.To all the music creators, remember this: YOU.... ARE... A ... TRAVELING...SALESPERSON!
If I met you in person and asked you about your music and whether I could hear your music, would you have your music on you right then and there? Or would you only direct me to a website? A great traveling salesperson always has product on him that is ready to sell! A great traveling salesperson is never out of product. Are you?
But to know whether you are out of product, you've got to first know your inventory. Do you know what you have available to give? How many business cards do you have? Is your stock of business cards low? Do you need more? How many CDs do you have on you? Where are your CDs? Do you have them on you? in the car? in your purse, bookbag, briefcase, around your neck or your wallet (in case of jump drives)? Your music is your product. Therefore, your music is something that you should have on you at all times because you never know who you will meet and if the person you meet is ready, willing, and able to purchase your music on the spot!
Give your customers what they want every time they want it, however they want it, by always having on you what they want when they want it.
Stay tuned for Part 2 of Music Professionals must be traveling Salesmen.
Thedy B,
Attorney/Songwriter/CEO
Hits A Million, LLC
hitsamillion.ning.com
hitsamillion.blogspot.com
Follow me on Twitter: twitter.com/thedyb
