In my blogs, I have been discussing having
distribution creativity in the music business,
creativity in making money in the music business,
creative uses of your music money, and
PatchWerk's Music University IV's artist management panel's discussion of all of that. I said that the artist management panel at the
PatchWerk's Music University IV said that artists and managers need to look now for
endorsement deals in addition to
record deals. Why is this important to songwriters? Because songwriters and their managers need to not just look to pitch songs to artists who have record deals but we also need to pitch songs to artists with endorsement deals. So here's a great video on endorsement deals v. record deals:

Enjoy!
Thedy B, Attorney/Songwriter,
Hits A Million, LLC
myspace.com/hitsamillionllchitsamillion.ning.com